How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Guinda Louise

Author:Guinda, Louise
Language: eng
Format: epub
Published: 2015-10-28T00:01:51.795000+00:00

Funding

Launching a product is expensive, especially if you apply for a patent, use a product designer and have to invest in tooling. I have noticed that in the nursery products industry, the vast majority of productpreneurs are former city high-fliers with big savings accounts and people who have already run a successful business before. Of course, there are exceptions; I have met some very inspiring people who have achieved a great deal through resourcefulness and sheer hard work.

Not every kind of product is prohibitively expensive to create: textile products are easy to launch without investing lots of money. However, it is still necessary to invest money in design, branding and marketing in order to present your product in the right way and let the world know that it exists.

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